Square Meater - Marketing Quality in a Slightly Smaller Package
Square Meaters have been developed in Australia over the past 20 years as a means to target direct retail
with a slightly smaller Murray Grey quality product. The Australian domestic market prefers
an 400 - 450 pound grass finished carcass and Square Meaters have been developed to meet
this market. Only Australian registered Murray Greys have been used to develop the Square Meaters -
they are Murray Greys.
There has been a growing interest among some American Murray Grey breeders to target that slightly
smaller carcass size; especially for direct retail marketing.
In an effort to meet the needs of these
creative American Muray Grey breeders, AMGA is now offering a Square Meater Endorsement
for registered Murray Greys that meet the Square Meater height requirements.
The AMGA Square Meater Endorsement will give the breeder an edge in marketing breeding
stock into this growing, direct retail market. Each animal that receives the SM Endorsement
will have that endorsment marked on its registration certificate - certifying that the animal
met the requirements.
For more information on the AMGA Square Meater Endorsement, call or email the Association.
Square Meater Endorsement Procedure and Height Chart
Square Meater Nomination Form